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Disneyfying
The Sales Force

Boss: “So, Premiere Orlando is coming up soon and I want us to profile all the reps and educators attending. Any ideas?”
Me: “It's right next to Walt Disney World. What if we turned them all into classic Disney attraction posters?”
Boss: “You can actually do that?!”
Me: “We'll give it a shot!”

Click on the link below to see the campaign post on Instagram

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Overview

Generate a series of visually striking Disneyland-style attraction photos of reps and educators attending a trade show located in the Orlando-region near Walt Disney World.

  • This task required browsing hundreds of photos for the perfect combination of exposure, framing, and expression for each employee.
  • Additionally, we asked each employee "If you were in a Disney poster, what attraction would you want to be associated with?"
  • We used ChatGPT to generate each iconic photo. Some generations rendered usable results immediately. However, some required upwards of 50-60 generations to properly reproduce an accurate likeness of each person along with a striking background.
  • As we usually profile each employee only once per trade show year, some repeat attendees didn’t receive a Disney likeness. When they saw the campaign, they immediately demanded one for themselves. 😂

Project Notes

16

Individual employees who received a Disneyland-style attraction poster.

2

Additional (and previously profiled) employees who demanded a Disney poster of their own. 😂

3

Hours required to do the additional two profiles. AI was able to generate a good one for the first individual almost immediately. The next one took 60 iterations before we found the right mix of likeness and background.
Client
Hattori Hanzo Shears
Role
AI Prompt Composer
Generative AI Producer
Photo Editor
Services
AI Prompt Composition
Generative AI Production
Photo Editorial
AI Platforms
ChatGPT
Topaz Photo AI
Adobe Firefly

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tl@torreyloomis.com

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