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Setting a new standard
in beauty trade show graphics

“Hair shows are opening back up. Let’s put something together to make us stand out from the crowd…”

Assembled in the fall of 2021 for debut at the Premiere Orlando Hair Show, the “HanzoTron” was a massive 20′ LED-based panel deployed 15 times to various industry shows, events, and trainings. It was permanently retired to Las Vegas in 2024 where it’s still used today for company training.

The HanzoTron was originally built in a 10×6 grid to be a 21′-wide screen. However, it was too big for the booth and it was resized to a 9×6 grid (with the bottom row dark) to meet show requirements and fire inspection codes. The screen was so large that it could be seen over the heads of 40,000 attendees from the other side of the conference center.

To prevent fatigue for reps working the booth, separate non-repeating playlists were developed for each day of the show. The playback media totaled over 200 GB.

Overview

A 60-panel LED-based display that anchored the Hattori Hanzo Shears trade show booth:

Project Notes

36

Total hours of labor required for each installation (4-person team)

108

Video tracks required per show day

$300k

Total dollars saved by not renting this display at each show.
Client
Hattori Hanzo Shears
Role
Procurement & Engineering
Site Deployment
Media Development and Playback
Services
Corporate Branding
Video & Audio Editing
Trade Show Booth Integration
Years In Service
2021 to 2024

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