“Take our iconoclastic team of 80+ radically different educators—each among the best in the world at what they do. Now, create a video that captures who they are and what they do best when they’re in their element. It should feel edgy, classic, and timeless—something you could watch ten years from now and still find contemporary and fresh...”

Challenge accepted.

Created for the annual meeting of educators and reps, Rebel Rebel showcases the very best hair educators doing what they do best—working behind the chair and sharing their love for the craft.

In just ninety seconds, you’re left with a distinct impression of who these artists are—and how deeply each one cares about training the next generation of cosmetologists and barbers.